The Evolving Cybersecurity Landscape in 2024: How Three Cherries Can Help

With the digital landscape ever-evolving, new threats constantly emerge, making it paramount for businesses to secure their data against malicious intent. At Three Cherries, we understand the importance of cybersecurity and have identified key areas for businesses to focus on in 2024. As a leading IT support provider in Bristol and the Southwest, we’re here to help businesses stay one step ahead of cyber threats.

What is Cybersecurity?

Put simply, being “cybersecure” means your data is protected from criminal activity online. However, as technology advances, so do the tactics used by cybercriminals, evolving the definition of cybersecurity. In 2024, businesses that rely on technology must prioritise becoming cybersecure, not just to protect their operations but also to maintain trust with clients and partners.

How Can Businesses Improve Their Cybersecurity in 2024?

Below, we outline two effective strategies that businesses can adopt to strengthen their cybersecurity: Multi-Factor Authentication and Security Awareness Training. Implementing these measures can dramatically reduce the risk of cyber threats while building a culture of security within your organisation.

Multi-Factor Authentication (MFA)

One of the most effective cybersecurity practices today is Multi-Factor Authentication (MFA). This security method adds an extra layer of protection beyond a password. For instance, after entering a password, users must provide a randomly generated code sent to an authenticator app or receive approval via their mobile device. Without access to this second factor, unauthorised users cannot proceed.

Key Benefits of MFA

• Enhanced Security: MFA creates an additional barrier against cybercriminals. Even if a password is compromised, access to sensitive data remains blocked unless the second factor is provided. In 2024, this is considered essential for protecting critical business systems.
• Ease of Use: Modern authenticator apps are simple to set up and use, often integrating with devices’ fingerprint or facial recognition features. This ensures employees can access systems quickly and securely, even when working remotely.
• Secure Remote Access: With remote work continuing to grow, MFA safeguards systems by verifying login attempts from unknown locations. This ensures only authorised users can access business data, no matter where they’re located.

Real-World Examples: Organisations like Microsoft, PayPal, and Google have adopted MFA as a standard security measure, demonstrating its effectiveness and reliability.

Security Awareness Training

Employees are often the first line of defense against cyber threats. However, they can also be a vulnerability if not trained properly. At Three Cherries, we believe every business should prioritise security awareness training to equip employees with the skills to identify and avoid cyber threats.

Key Benefits of Security Awareness Training

• Simulated Phishing Attacks: Training includes realistic simulations of phishing attempts, where employees receive fake but convincing emails designed to test their ability to identify threats. Detailed reports identify which employees may need additional training, strengthening the organisation’s overall security.
• Empowering Employees: By teaching employees how to recognise and respond to cyber threats, businesses can significantly reduce the risk of breaches caused by human error. According to a 2023 report by IBM, over 35% of data breaches involved human error, such as clicking on phishing links. Training helps address this risk proactively.
• Enhanced Business Resilience: Trained employees can act as an early warning system, identifying and mitigating potential threats before they escalate. This reduces downtime and financial losses caused by cyberattacks.

How Can Three Cherries Help?

At Three Cherries, we offer comprehensive cybersecurity solutions tailored to businesses in Bristol and the Southwest:

• Multi-Factor Authentication: Our experts can implement and configure MFA for your systems, ensuring your accounts and data are protected with the highest level of security.
• Security Awareness Training: Through our trusted partners, we provide engaging and effective training programs, including phishing simulations and workshops, to empower your employees to become a strong defense against cyber threats.

By combining cutting-edge tools and expert guidance, we help businesses create a secure, resilient environment that minimises risks and maximises operational continuity.

Take the Next Step in Cybersecurity

The threat landscape will continue to evolve in 2024, but businesses that act now to implement robust security measures can stay ahead of the curve. Contact Three Cherries today to learn how we can help your business thrive in a secure digital environment.