What’s New with 8×8? Exploring Their Fresh Rebranding

If you’ve been following 8×8, the global cloud communications and contact centre provider, you might have noticed something different recently. That’s right—8×8 has gone through a rebranding! But what does that mean, and why does it matter?

Why have 8×8 Rebranded?

For 8×8, this shift is all about highlighting its position as a leader in UC (unified communications) and collaboration. With a strong focus on enabling seamless, AI-driven interactions for businesses, 8×8’s new identity reinforces its commitment to innovation and customer-centric solutions.

In an era where hybrid work is the norm, businesses need more than just a phone system—they need tools that integrate voice, video, messaging, and contact centre solutions in one place. 8×8’s rebranding aims to make it clear that they’re not just keeping up with these demands.

What’s Changed in the 8×8 Rebrand?

The first thing you’ll notice is the visual identity. The logo, colour scheme, and overall aesthetic have been updated to give a more modern feel. This change signals 8×8’s rebranding and focus on staying right at the top of the game and always relevant.

Beyond the visuals, 8×8 has also refined its messaging. They’re positioning themselves as a partner for businesses looking to simplify communication and collaboration. The rebranding focuses on 8×8’s ability to deliver seamless, integrated solutions that are easy to use, scalable, and powered by AI to enhance productivity and customer experiences.

What Does This Mean for Businesses?

For current and potential customers, the rebranding shows growth and relevance. It tells you that 8×8 isn’t just resting on its past successes but branching out and desiring further growth. From SMBs to large enterprises, businesses can count on 8×8 to offer tools that grow with them, adapt to changing needs, and help them stay connected in a hybrid world.

Three Cherries & 8×8

The 8×8 rebranding can feel like just another marketing exercise, but for 8×8, it’s a declaration of their future ambitions. If you’re already a customer, you’re part of this exciting journey. And if you’re not? Well, now might be the perfect time to check out what 8×8 has to offer. If your business wants to know more about 8×8 and the services they offer, contact us today!